Mobile App as a modern marketing tool.

“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will effect more than just your digital operations- it will transform your entire business” – Thomas Husson

As we know we are living in a technology driven era where approximately 80% of the population uses mobile phones to manage their day-to-day needs, be it online shopping, online ticket booking, taxi booking, online movie ticket booking or anything.  According to latest research data from Yahoo’s Flurry analytic, about 90% of consumers mobile usage is spend on mobile applications. In the current scenario a mobile application can help your business in several ways. Mobile application gives competitive advantage to businesses. Mobile application for small businesses is godsend which uses app as a tool for growth. According to App Annie research, In 2016 90 billion mobile applications on the iOS App Store and Google Play were downloaded by users and they spent nearly 900 billion hours in apps. This research states the popularity of app.

 “Changes could be made in real-time, by Marketing, with no time-consuming resubmissions to the app stores.”

As number of mobile users are increasing rapidly helping businesses not only to reach their target audience in less span of time but also to enter market space to increase their reach. A mobile application establishes a direct interaction of entrepreneurs with the customers saving time and cost on sources to reach customers. A mobile application increases Brand awareness and customer loyalty in an effective manner. It improves customer engagement and experience which leads to faster conversion, buying transaction and satisfied customers. The uniqueness of the apps helps businesses to establish their concept and business idea to engage with customers, overcoming market competition. A responsive site or user-friendly mobile app can cut operating cost and expenditure on secondary site which can boost customer engagement levels leading to increase in profit and sales. Mobile application creates higher value not just for entrepreneurs but also for customers by allowing campaigns and promotional strategies.

If you have any comments, please reach out to us at info@proso.ai