Tips to Redesign your website.

 

In this digital scenario every business should have a good responsive website as it represents the online presence of their brand. Your website is the face of your business and make the base of your digital identity. Website is a first impression often leads to lasting relationship with the customers. In this context it is true that “your website is your best salesperson”. That the reason that you need to measure your site performance over time and make important changes and updates   to make sure it keeps successfully converting the visitors. Your customers depend on your site for useful information. Updated information also helps build domain authority. But when and why the website needs redesigning? Reasons for redesigning may vary which can depend on goals of your business. It could be “rebranding your site, increase your traffic, generate more leads, improving the user experience”. Redesigning your website is about more than making facial changes, as a matter of fact its about realizing the real problems that the business is facing and solving those issues with planned design. If the website fails to deliver the right information in an attractive and positive package, then your brand does not stand a chance against your rival companies. So, to help you with your decision-making process we have outlined six website design tips out here.

How to redesign a website- 6 tips

• Prepare an effective Strategy

You are going to need specific designed goals which should propose successful website design strategies. It precisely depends upon the type of website you are operating; goals can range from increasing lead conversion by a specific number, traffic stats to improve SEO, making more ads, and much more. Every goal needs a personalized approach without any compromises.

 

• Analyse your existing website

before fixing the problems in your layout you should identify area which requires improvement. Your research and identification should reply that what makes it not attractive? Or why it is difficult to browse it? After this you should be able to know that what should be excluded from the website or what should stay.

 

• Target Audience

Website won’t do well unless if its design does not match its visitors. Visitor’s view is also vital for its success since you are presenting on the web for people to consume. You should follow a specific format to cater to visitors.

 

• Inspire from good contents

As the target audience is almost the same it is common to get influence from other websites. Taking inspiration from your rival company is a worthy tactic that does not mean to just copy them but learn from their approach which can improve your performance too.

 

• Prepare a list of your necessity

Once you understand the above tips and other important factors then you can prepare the list of required features in your website in the way of making the “great” website. At this step, the clearer your vision, the easier it will be to put together everything in the redesigning phase.

 

• Implement the design

The last step in the website redesign plan is the execution. Whether you hire someone to do it for you or you do it yourself just see that plan is properly executed.

 

Source: (https://kissflow.com/project/team/website-redesign-tips/)

 

 

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