Over-the-top( OTT) services

 

OTT refers to Over-the-Top which means streaming across various devices conveniently over the Internet rather than on cable, satellite pay-tv. Here, the people pay to the Internet provider for Internet access opposite to traditional broadcast providers.  Some of the most popular OTT providers include Netflix, Amazon Prime Video, and Hulu. Since it provides original content, High value content at low cost, compatibility with multiple devices, this format has become more appealing than the traditional alternatives. OTT is always confused with video streaming but in fact both have different level of contents and experience. The accessibility of OTT content is its main advantage as customers only require a high-speed internet connection and a connected devices such as mobile OTT devices, personal computers, Smart TVs, that supports apps or browsers. the technology covers a broad range of web-based content such as Video, audio, messaging, Voice calling platforms. Most of the OTT services which relate to “Cord Cutting” practice has increased OTT adoption and popularity, but this does not mean that it will replace the traditional network entirely. We should not forget that OTT services are still new and may undergo important Changes to enhance web-based alternatives.

 

Recent studies suggest 50% of OTT customers are experiencing “subscription fatigue” from engaging with so many platforms. This shows a new wave of diversification across OTT markets igniting new opportunity and challenges too. Huge opportunities exist in non-entertainment markets. One recent survey determined that 50% of OTT subscribers pay for educational content, usually in the form of instructional streaming platforms. Streams that lay attention on children’s programming or health-based content might hold immense potential. OTT platforms bypass third-party networks that traditionally managed online content.

 

 

OTT have become very popular, changing the way world views TV and video. It has provided best possible user experience, availability and access to the content which is accepted as a profitable package. Customers all over the world are subscribing to OTT services to grasp the advantages offered. There are 785 million users that subscribe to an OTT provider (such as Netflix, Hulu, or Amazon Prime Video) worldwide.

OTT needs an Internet connection, having at least a 25mbps stream which mostly supports one over-the-top stream and one or two smartphones to peruse the internet, playing games, or scrolling through Facebook.

With OTT platform you can watch your favorite shows without commercials, saving viewers from show interruptions. com says that Netflix saved each of its subscribers from 160 HOURS of commercials on average in 2017.

Since OTT subscriptions are affordable, we don’t need to limit our subscriptions to only one service provider. Many users subscribe to Netflix, Amazon Prime together for various reasons.

There are various ways by which you can access OTT services such as using smart TV, by getting add-on device for your current TV, by Using a tablet, laptop, computer, smart phone, or any other type of electronic computer device, we can watch the shows directly on that device.

 

Source: (https://www.tapjoy.com/resources/what-is-ott/

(https://www.mdtc.net/5-things-to-know-about-over-the-top-services/)

 

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