Progressive Web Apps: Leveraging Ecommerce

Picture Source: medium.com

PWAs have finally moved from an outer technology to the forefront since its foundation. Progressive web apps are an emerging solution for enterprises that take advantage of strengths of regular apps for both mobile phone and websites to create a better user experience. PWA has become a prominent platform to generate lead for large size businesses. A PWA is nothing but a website that behaves like a Native app. The greatest advantage that PWAs have for ecommerce businesses that these are easily accessible, do not need the app store. PWAs work even when the device is offline. PWAs can be easily found by search engines as they have URLs, can be indexed like any other websites. PWAs are easier to create therefore cheaper in developing too.

Picture Source: medium.com

PWAs are for every user regardless of what platform they are on. Google found that 53% of mobile users abandon a site if it takes longer than 3 seconds to load. PWAs can provide speed as they are designed for smooth and speedy user experiences. Many businesses report positive dynamics after they released a PWA. Alibaba increased their conversion rate for new users by 104% with their PWA and increased pages visited by twofold. Twitter saw a75% increase in tweets sent in their PWA according to a report. PWAs are a rising power in the world of ecommerce. It is leveraging itself and helping build the small or mid-scale businesses. If you are all about getting user engagement, then building PWA can help you.

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