There are many challenges faced by a start-up or a growing team such as small budget, insufficient task management tools and lack of human resources management tools and when business expands its need automation tools to manage daily workflow.

You have Pardot, a very powerful tool at your disposal for your marketing requirements. You can use it for sending mass emails in one click, you can change the prospect grading and scoring criteria's in bulk with the help of automation rules, you can assign multiple leads through a single automation rule, send notifications to the assigned users etc. Hence comes the need that these actions must be first tested on a smaller list to ensure their accuracy and effectiveness.

Nowadays organization have realized that besides the other software solutions, they need customized “salesforce development solutions” also to meet their basic business requirements

As a marketer you use Pardot for segmenting your prospects for the purpose of personalized engagement with them. Segmentation helps in sorting the prospects in to lists Dynamic and Static which make an important part of your all Pardot Campaigns. But did you know that segmentation rules is an easier  way for viewing prospects matching a criteria.

Page Actions is an important yet underutilized feature of Pardot. Page Actions are set up on any URL on your website. As a marketer you will surely have a couple pages on your website on which you will want to pay more attention, or you will want to know when someone looks at those pages. An example of such pages can be the pricing page or a demo request page, there might be other pages which might have equal importance to you. Hence you can create page actions for them.